Building on the expertise of 23 years of crafting luxury handbags, luggage, and accessories, SABEN is proud to announce its newest category: EYEWEAR.
The debut collection introduces nine statement-making sunglasses across four timeless colourways, merging fashion-forward design with enduring classics crafted for everyday wear. Launching mid-September with the campaign concept "Eyewear For Every You" the collection celebrates how the right frames accentuate personal style.
Each pair is thoughtfully designed with high-quality frames and lenses, embodying the same elevated aesthetic, attention to detail, and commitment to functionality that defines every SABEN piece. More than just sunglasses, the collection offers prescription-ready versatility, allowing wearers to enjoy both style and substance in one seamless design.
"Adding eyewear felt like a natural next step," says SABEN founder Roanne Jacobson. "As someone who wears glasses, I've always chosen to get prescription lenses put into stylish sunglass frames. Just like with our bags, I wanted eyewear that feels like an extension of the person wearing it—something that complements both their style and their needs."
For Jacobson, frames have always been a defining element of her personal identity, making the move into eyewear an intuitive progression in the brand's design and production reach. From sun-soaked city strolls to long-haul travel, these shades promise to become everyday essentials—elevating the art of accessorising with considered design and enduring craftsmanship.
The SABEN Eyewear collection is priced from $249 and will be available from 18 September.
About The Campaign
The portrait series styled and shot by acclaimed photographer Karen Inderbitzen Waller, brings "Eyewear For Every You" to life with a compelling visual narrative: three pairs. Three perspectives. One you—unapologetically styled in every direction.
From effortless cool to fearless edge to elevated classic, the campaign showcases how eyewear can express every side of your fashion personality. These dynamic portraits offer a deeper dive into personal expression, turning every frame into a statement and every shift in style into a story of self.
